Creative that’s purpose-powered.

Intents & Purposes partners with agencies, brands, and nonprofit organizations to deliver breakthrough, ethically-driven creative, branding, marketing and advertising.

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We deliver breakthrough creative with a conscience.

We’re here to prove that industry-leading creative can also be values-led, bringing together industry leaders who care as much about impact as they do about craft.

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Award-winning creative director, designer, author, and founder of Intents & Purposes, Kelly Small helps organizations develop high-performing creative rooted in ethics, inclusion, and impact. Author of the bestselling The Conscious Creative, Kelly’s work spans global brands and nonprofits, and their research has been recognized with a Governor General’s Gold Medal.

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Featured.

The conscious creative practical ethics for purposeful work published by house of anansi a white book with a blue and orange venn diagram by Kelly Small

Photo by Counterprint Books UK

Grab a copy of The Conscious Creative at your local bookstore, Indigo, or Amazon and dig into the actionable guide to creating purposeful and industry-changing work.

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Purpose in partnership.

We work with brands, agencies, and nonprofit organizations that reflect our belief that creative is strongest when it’s grounded in conscience and craft. Below is a rotating selection of recent collaborators.

Purposeful work can happen anywhere.

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