Creative with a conscience
We’re a Toronto creative agency helping nonprofits, public institutions and responsible brands turn complex issues into brands, campaigns and communications that move people to act.
Trusted by organizations doing important work.
ABOUT USIntents & Purposes was founded on the belief that creative influence carries responsibility.
We combine strategic rigour, creative ambition, and ethical practice, earning audience attention and trust.
Latest work
Brands and campaigns that bring clarity to complex issues and move people to act.
I’m Glad I Know served up approximately twice the website visits, with a smaller budget than the previous campaign
Increased brand awareness. An additional $30,000 raised. Over $100,000 in earned media.
An especially successful edition, our Official First Day Covers sold out during their first week in market.
Why work with I&P
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We turn complex issues into clear brands, campaigns and communications that help people understand, care and act.
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Creative ambition and responsibility belong together. We make work that respects the people it represents and delivers on your goals.
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Research, community insight and collaboration help us understand what matters to your audiences and find the ideas that will move them.
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Every project is senior-led, with specialists chosen for your goals. You get the expertise your work needs, with direct access to the people doing it.
Our Services
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Research & Strategy
Audience research, stakeholder insight, community engagement, communications strategy, creative strategy
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Branding & Identity
Positioning, brand story, messaging, visual identity, guidelines, brand rollout
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Campaigns & Fundraising
Integrated campaigns, awareness, advocacy, behaviour change, fundraising creative
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Design & Content
Copywriting, graphic design, publications, reports, digital content, social, email and motion
Meet the founder & executive creative director
Award-winning creative director, designer, author, and founder of Intents & Purposes, Kelly Small helps organizations develop high-performing creative rooted in ethics, inclusion, and impact.
Author of the bestselling book The Conscious Creative, Kelly’s work spans global brands and nonprofits, and their research has been recognized with a Governor General’s Gold Medal.
Read The Conscious Creative
Photo by Counterprint Books UK
The Conscious Creative: Practical Ethics for Purposeful Work is Kelly Small's internationally recognized book exploring how ethics, responsibility, and creative excellence can strengthen the work we put into the world.
“We have benefited greatly from their addition to the team…a dynamic crew who bring energy, innovation and integrity to the table while often exceeding on key campaign results. I couldn't recommend them more strongly.”
— Beth Sharpe, Communications Director for World Animal ProtectionFrequently asked questions.
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Intents & Purposes is a Canadian creative agency based in Toronto, partnering with nonprofits, agencies, and purpose-led brands across branding, marketing, and communications. Intents & Purposes works across North America.
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We offer research and strategy, branding and identity, campaigns and fundraising, and design and content. Every project is senior-led, with a team built around the needs of the work.
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Yes. Intents & Purposes works with nonprofits, charities, and other mission-driven organizations looking for thoughtful, effective creative rooted in strategy, ethics, and impact.
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Intents & Purposes partners with nonprofits, cultural organizations, agencies, institutions, and purpose-led brands. The common thread is a commitment to meaningful work and a high bar for creative quality.
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Intents & Purposes brings bespoke teams, strategy, ethics, and creative judgment together. The work is designed to look strong, perform well, and to reflect deeper care around representation, accessibility, trust, and long-term impact.
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Get in touch through the contact page with a few details about your organization, goals, timeline, and scope. From there, we can recommend the right next step.