Research & Strategy
Audience research, stakeholder insight, community engagement, communications strategy, creative strategy
Get closer and go further.
Strong creative starts with understanding. The people you need to reach. The issue you’re asking them to care about. What might move them, and what’s getting in the way.
Intents & Purposes helps nonprofits, public institutions and responsible brands turn complex challenges into clear creative direction. Through research, discovery and collaboration, we find the insights that give brands, campaigns and communications a stronger foundation.
Let’s talk about your project.
We get close before we create.
Your organization brings expertise. Your audiences bring experiences you can’t assume. We bring a fresh perspective and the questions that help connect the two.
We explore what people think, feel and do, alongside your goals and the context you’re working in. Then we turn what we learn into a focused strategy: who to reach, what to communicate and why anyone should care.
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Understand the people you want to reach, including their motivations, perceptions and barriers to action. We bring together existing evidence and tailored research to uncover opportunities for stronger creative.
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Bring relevant voices into the process early. We work with internal teams, community members and subject matter experts to challenge assumptions and help shape the direction.
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Clarify what your organization stands for, what distinguishes it and why it’s relevant to your audiences. Build a strategic foundation for your brand’s story, messaging and identity.
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Give complex information a clear structure. Define your priority audiences, key messages and the role different communications need to play.
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Turn organizational goals and audience insight into a focused creative brief. Establish the central challenge, the opportunity and the action your campaign needs to inspire, from awareness and advocacy to fundraising.
Research & Strategy in practice
A clear direction your team can use.
Research should help you make decisions. Our work brings the findings, strategic priorities and creative implications together, so your team understands the direction and how to put it into practice.
Every project is senior-led, with research and specialist collaborators brought in around the needs of the brief.
“Our experience with Intents & Purposes has been nothing short of amazing. Intents & Purposes came through helping us with branding, design, and thinking through our process to clarify what the Survivor's Art Project is and wants to grow into moving forward.”
— Beth Bloom, Co-Founder, The Survivor's Art ProjectYour research & creative strategy questions answered
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We design research around the decisions you need to make. This can include audience interviews, surveys, stakeholder conversations, community engagement and a review of existing research and communications.
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Yes. We start by reviewing what you know, identifying what’s useful and determining whether there are gaps to address. New research should add something meaningful.
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We work with you to determine whose perspectives need to shape the strategy and how best to involve them. That can include interviews, workshops and opportunities to review emerging ideas, with attention to accessibility, compensation and respectful participation.
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Depending on the brief, deliverables can include audience insights, brand positioning, a communications strategy, a messaging framework or a creative brief. We turn findings into clear recommendations your team can use.
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Yes. We can deliver a standalone strategy for your team or another partner to implement. We can also carry it through branding, campaign development and production.
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The fee depends on the questions you need answered, the research methods, participant recruitment and the deliverables. We’ll recommend an approach that fits the decisions ahead and provide a clear scope and fee.