Campaigns & Fundraising

Integrated campaigns, awareness, advocacy, behaviour change, fundraising creative

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Give people a clear reason to act.

We create campaigns that connect what your organization wants to change with what moves your audience.

From awareness and advocacy to behaviour change and fundraising, we bring audience insight, ambitious ideas and clear calls to action together.

Let’s talk about your campaign.

A strong cause deserves a strong idea.

The importance of an issue doesn’t automatically make people pay attention. A campaign needs to find its way into their lives, connect with something they care about and make the next step feel possible.

We get close to your audience to understand what they believe, what holds them back and what could move them forward. Then we develop a creative idea with the strength to carry your message across channels.

  • A central idea that holds together wherever people encounter it. We develop campaign concepts, messaging and creative across digital, social, out-of-home, print, email and film, giving each channel a clear role.

  • Help people understand an issue and see its relevance to their lives. We turn complex subjects into accessible, compelling communications that build recognition and understanding.

  • Build support for the change you want to see. We help organizations make their case, mobilize communities and give people clear ways to participate, from signing and sharing to contacting decision-makers.

  • Understand the distance between knowing and doing. We explore the beliefs, barriers and social influences behind a behaviour, then create work that helps people take the next step.

  • Give people a compelling reason to give. We develop fundraising concepts, donor messaging and creative for acquisition, appeals, Giving Tuesday and year-end campaigns, connecting the ask to the difference a contribution can make.

Campaigns & Fundraising in practice

  • A girl with blonde hair, wearing a pink jacket and blue pants, is floating in a dark purple, starry space, holding a colorful pillow.
  • A woman wearing a blue headscarf looking into the distance, with text indicating women earn 23%. Oxfam Canada logo at the top right.
  • Illustration of a person watering a large potted plant with a watering can, surrounded by abstract plants and confetti.
  • Close-up of a black and yellow sign with the letters 'THE'.

Built around the action you need.

We define what success looks like before developing the creative. That means understanding who needs to act, what you’re asking them to do and how the campaign can help them get there.

Strategy, creative and production work together throughout. We develop the idea, shape the message and create the assets needed to bring it into the world, with room to test and refine as we learn.

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"Intents & Purposes is the kind of partner you hope to find and rarely do. What stands out is the combination of taste + trust: clear briefs, fast decisions, and a process that protects both the work and the people making it. They’re a true partner: collaborative, pragmatic, and always focused on what will serve the client best."

— Garus Booth, Executive Creative Director and Founder, The Booth

Your campaign questions answered.

  • We develop integrated campaigns for awareness, advocacy, behaviour change and fundraising. Our work spans public health, social and environmental issues, and donor engagement.

    For nonprofits and purpose-driven organizations, the strongest version of this work often connects messaging, storytelling, and channel planning. That matters because content tends to perform better when it supports a larger communication system rather than being treated as a series of disconnected deliverables.

  • Yes. We can build on an established strategy, turn an approved brief into a creative campaign or help clarify the direction before creative development begins.

  • Yes. We manage copywriting, design and production across digital, social, email, print, out-of-home, motion and film. We assemble the team around what your campaign needs.

  • Yes. We collaborate with internal communications and fundraising teams, media agencies and other partners to keep the idea, messaging and execution aligned.

  • We agree on objectives and measures at the outset. Depending on the campaign, these might include awareness, engagement, service uptake, donations or participation. We work with your team and measurement partners to understand performance and identify improvements.

  • Scope, channels, production needs and timing all affect the budget. We’ll discuss your goals and available resources, then propose a clear scope and fee.

Ready to build stronger campaigns?

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