Big ideas meet bespoke teams.

Creative direction, design, copy, brand identity, campaigns & more.

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Big Ideas.

Black and white photo of a man speaking into a microphone during a protest, with the words "HUMAN RIGHTS" in large yellow letters across the image.

Amnesty International: We Are The Believers fundraising campaign

Campaign.

A cartoon dog wearing a yellow vest with 'CNIB' written on it, holding a yellow balloon, sitting on a park bench with trees and buildings in the background.

Queer Designers of Canada: QDC Identity

Brand Identity.

A rainbow-colored logo pin on a denim jacket pocket, above part of a black patch with white text.

CNIB: Deliver Freedom digital marketing campaign

Content.

purple background a young white girl with blonde hair falls through the sky and lands in a dangerous lace with a large man pointing and yelling at her

Mercy Home: In Our Words brand video

Advisory.

the conscious creative by kelly small

Read The Conscious Creative or reach out about advisory/coaching support

Design & Craft.

A colorful Canadian postage stamp depicts two young men at the beach wearing sunglasses, with a rainbow, pink balloons, and a city skyline in the background. The stamp reads "Places of Pride" and "Lieux de la Fierté."

Canada Post: Places of Pride stamp series

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What We Do.

  • Creative direction

  • Copywriting and content

  • Design and communications

  • Marketing and fundraising

  • Campaign design and ideation

  • Branding and identity design

  • Research and insights

  • Brand strategy

Our Approach.

We build every team from scratch. On purpose.

Each engagement begins with a clear understanding of your goals, values, audiences, and the impact you want to make. From there, we assemble the right mix of strategists, creatives, and subject matter experts from our trusted network.

Our process is rigorous by design, with built-in checks for accessibility, representation, and strategic integrity at every stage. The result is thoughtful, high-performing creative shaped with care and built to hold up.

Why Compromise.

We don’t believe in choosing between good work and making a positive impact. Creative standards and ethical responsibility get held to the same high bar here. No cutting corners on concept, craft, or conscience.

We bring bold ideas, deep care, and the clarity to know when something’s working and when it needs to do better. Integrity isn’t extra. It’s the baseline

“Across multiple engagements for Oxfam Canada, Human Appeal, and Toronto Humane Society, I&P has brought brilliant creative direction to campaign concepts, brand identities, and fundraising work that truly delivers.

I trust Kelly with our highest-stakes creative work, and I recommend them without hesitation. They make everything they touch better, and they make the teams they work with smarter.”

— Leah Henderson, VP Digital Impact, Public Outreach Group

Got a project? Drop us a line.

Let’s Work Together