Design and fashion expert, CityLine host, and Complex editor Christian Dare identified a clear gap: queer designers in Canada were difficult to find, and too often overlooked. This first-of-its-kind national directory was created to make 2SLGBTQ+ design talent visible, searchable, and part of the broader cultural record.

Like many marginalized histories, these contributions risk being lost without intentional amplification. The project called for a brand that could signal presence and permanence from the outset. In under four weeks, we developed a distinctive, iconic identity designed to be seen, worn, and recognized—one that reinterprets the Pride flag through a modernist lens, with a subtly retro sensibility that reminds viewers queer designers have always been here.