Centred on immersing audiences in the elation and freedom of receiving a CNIB Guide Dog, this collection of animated vignettes built a meaningful connection between donors and people living with sight loss. Each piece included an accessible voiceover describing the on-screen action, ensuring the story could be experienced by audiences with vision loss.

CNIB’s year-end campaign used animated video and shareable static assets across social media to support donor acquisition, stewardship, and renewal. The final typography was hand rendered, adding a human, tactile quality that reinforced the emotional tone of the work.

The campaign exceeded its fundraising goal, raising $130,000, with the Giving Tuesday email series alone accounting for 51% of total donations.